“Con il Nuovo Universo DC, c’è una storia per qualsiasi fan DC Comics. C’è una storia per TE.”
DC You è una nuova campagna pubblicitaria che mira a promuovere la diversità, in modo da avere “qualcosa per tutti.” L’iniziativa, in uscita il 3 giugno, mette in evidenza quattro temi: personaggi, talenti, storie e fan, celebrando non solo eroi iconici come Batman, Superman e Wonder Woman, ma anche autori come Scott Snyder, Greg Capullo, Geoff Johns e Annie Wu. Allo stesso modo, le nuove direzioni narrative saranno messe sotto i riflettori attraverso slogan, ringraziando fan vecchi e nuovi, come suggerisce il nome.
“Con il Nuovo Universo DC, c’è una storia per qualsiasi fan DC Comics. C’è una storia per TE,” ha spiegato Amit Desai, vicepresidente di marketing e global franchise management per DC Entertainment. “La nuova serie di titoli DC Comics in uscita quest’estate offre davvero un fumetto per tutti e la nostra nuova campagna pubblicitaria – DC YOU – celebra questa nuova e audace direzione.”
Il lancio della campagna pubblicitaria DC You è previsto per il 20 maggio nelle testate stampate e digitali, dopodiché è prevista una transizione in altri materiali digitali per il 3 giugno. I lettori potranno trovarla all’interno di albi con inserti speciali, nel sito DC Comics e attraverso i canali social con l’hashtag #DCYou. Ogni settimana, saranno disponibili poster, maschere, tatuaggi temporanei e adesivi nei negozi specializzati.
Il comunicato stampa promette che l’iniziativa DC You è pronta a sbarcare al Comic-Con International San Diego, avvicinando direttamente i fan in modi accattivanti.
Comunicato stampa ufficiale
DC ENTERTAINMENT GETS BEHIND NEW DC UNIVERSE COMIC BOOK SLATE
IN A BIG WAY WITH “DC YOU”
New Advertising Campaign Celebrates Fan-Favorite Characters, Top-Notch Talent, Diverse Stories and DC Fans, Declares ‘There’s a Story for YOU’
BURBANK, CA – May 19, 2015 – DC Entertainment revealed a bold new advertising campaign today titled “DC YOU.” The campaign shines a spotlight on the New DC Universe (DCU) line of comic books, and reinforces the company’s commitment to creating a diverse offering of titles – something for everyone.
“With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU,” stated Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – DC YOU – celebrates this bold, new direction.”
Beginning June 3, the new DCU will consist of 24 brand-new series as well as 25 on-going, best selling fan-favorite series, resulting in the most ambitious DC Comics lineup-to-date. Celebrating the new direction of the DC Universe, the DC YOU advertising campaign will focus on four main themes:
• Characters – DC Entertainment will highlight its iconic characters, like Batman, Superman and Wonder Woman, as well as popular characters, such as Batgirl, Black Canary, Bizarro, Cyborg and Starfire.
• Talent – The campaign will spotlight top writers and artists, as well as emerging fresh voices, who are on board to help create an expansive line of comics that appeals to a broad audience of fans. Comic talent featured in the campaign include Batman’s Scott Snyder and Greg Capullo, Superman’s Gene Luen Yang and John Romita Jr., Justice League’s Geoff Johns and Jason Fabok, Justice League of America’s Bryan Hitch, Black Canary’s Brendon Fletcher and Annie Wu, among many others.
• Stories – The campaign will engage the readership, showcasing the diverse range of styles and genres as well as approaches to storytelling across the New DCU through various taglines, such as Are YOU ready to laugh?, Are YOU ready to hashtag this?, and Are YOU ready for the new awesome?
• Fans – As the campaign name suggests, the New DCU is first and foremost about our fans and our commitment to creating great stories for all fans. The campaign will celebrate life-long fans as well as those new to comics.
DC YOU will appear in print inserts and ads across DC Entertainment’s physical and digital comic books beginning May 20. Digital ads featuring video content will begin airing June 3 across major online platforms.
The campaign will come to life on the DC Comics website (DCComics.com/DCYOU) and multiple DC Comics social media channels will encourage fans to celebrate and share their DCU via hashtag #DCYOU. And this year’s Comic-Con International San Diego(July 9-12) will bring DC YOU directly to fans in fun and engaging ways.
As part of DC YOU, DC Entertainment will also offer comic book retailers weekly promotional packs filled with collectible items inspired by the New DCU line of comic-books. These items will include posters, masks, temporary tattoos, stickers and are sure to encourage fans to visit their local comic book shop each week.